Overview

When Right Choice Insulation approached me, they had a clear vision but needed a compelling brand identity and an engaging online presence to match their high standards. They wanted their customers to feel the warmth and protection their insulation provides from the moment they encountered the brand.

The Problem

Right Choice Insulation faced the challenge of standing out in a crowded market. Their existing branding lacked the visual impact and cohesive narrative needed to communicate their commitment to quality and service excellence.

The Solution

I embarked on a creative journey to transform their brand. Starting with a distinctive logo that encapsulates the essence of warmth and reliability, I then designed a visually appealing website that tells their story and showcases their products and services. Additionally, I designed professional business cards and optimised their Google Business profile to enhance local visibility. The project also included graphic designs that visually communicated their brand’s promise of quality.