There are millions of websites out there competing for the same keywords. Finding a way to rank higher than your competitors can be a huge challenge, even if you’re creating great content.
Outranking.io and conversion.ai aka Jarvis have made it easier than ever before to outrank your competitors with optimised content that ranks on Google and other search engines for the keywords you want to target.
Outranking.io has an AI system that analyses all of your competitor’s content to determine what they are doing right and wrong so you can outrank them.
Conversion.ai is another well crafted AI tool that utilises GPT-3 language model to write excellent high converting content.
Now, combine these two tools, and you get to create content that is SEO optimised from the get-go, captures your reader’s interest, helps them solves their problem and leads to higher conversion.
Sounds crazy, right! Now, let’s hop in and see what is outranking.io and conversion.ai.
Note: This blog post was written with conversion.ai and optimised with the help of outranking.io. I practice what I preach.
Table Of Contents
- What is Outranking.io?
- What is Conversion.ai?
- How to write SEO optimised content with Outranking.io and Conversion.ai?
- Final Thoughts
What is Outranking.io?
Outranking.io is an AI-powered tool that helps you research keywords, topics or questions and writes SEO optimised content for higher organic traffic with less work.
Taking straight from Outranking.io’s website, “Outranking Platform provides actionable insights and step-by-step instructions to help everyone in creating SEO content and performing in-depth research! Regardless of whether you are an expert or not.”
What I love about outranking are its simple User Interface and ‘Instructions’ feature. No matter where you are in your SEO journey, the instruction feature provides you with detailed steps on what you need to do to create SEO optimised content.
The Instructions feature will benefit beginners as it provides you steps from selecting the SEO optimised URL to the optimised sections for more reach.
For people who already know how to write SEO optimised content, the instruction feature will provide you with different options on different content, which will take the guesswork out, saving more time.
What is Conversion.ai?
Conversion.ai is a writing tool that uses artificial intelligence to write high converting content in seconds, just like the one you are reading.
With tons of positive reviews and an excellent team, conversion.ai has become one of the best AI tools that I have invested in.
If you want to create unique, engaging content that will wow your readers and drives up traffic, conversion.ai is the perfect tool for you! There are 50+ templates, so there’s something just right for any need or style – I’ll show some of them off in this blog post.
Alright, let’s see how I create SEO optimised content using Outranking.io and conversion.ai.
How to write SEO optimised content with Outranking.io and Conversion.ai
Step 1. Keyword Research
My keyword research entails a set of manual steps that you can skip if they seem too tedious. However, it’s worth the time investment to know what keywords are trending on Google and how much competition there is for them to get your website ranking higher.
I use Google Keyword Planner to gauge what is the competition and search volume associated with my keywords. I also take into account related keywords.
My next step is to Google my keyword and analyse how many results have popped up. If the results are in billions, then the keyword is highly competitive. If the results are in higher millions, then it is moderately competitive, and if the search results numbers are in low millions, there is less competition for this keyword. This may not be accurate, but it gives me a good idea of the keyword’s competitiveness.
This process might come in handy for you to target the keywords that have low competition and a good amount of traffic.
Pro Tip: If you are starting or have a website with low authority, I suggest you go with keywords with less competition and decent traffic.
Step 2: Set up a document in outranking.io
Once you have logged into outranking.io, you will be presented with a straightforward clutter-free dashboard.
On the dashboard, select the ‘New Document’ button and enter your keyword in the search query field. Once you have entered the keyword, click on the ‘Create new SEO document’ button.
Pro Tip: Keep your documents organised by giving them an appropriate tag.
Step 3: Use long-form assistance template in conversion.ai
Once you have logged into conversion.ai, navigate to Documents (+) > Long-form assistant.
Alternatively, you can access the long-form assistant by Templates > Long-form assistant. It will be highlighted in purple.
Step 4: Create an H1 heading using conversion.ai
After launching the long-form assistant, you will be required to provide some inputs to Jarvis (conversion.ai) to start writing on the topic. The primary information you need to provide is for the ‘Describe the content you want to create’ field.
In this field, you can conversationally type, “jarvis write about xyz topic”. In my scenario, it would be “jarvis write a blog post on bad ux design”.
Once you have provided some information on the topic you want Jarvis to start writing about, hit Continue and move on to setting up a title.
One of the best things about conversion.ai’s long-form is its ability to get you up and writing about any topic in no time.
Once the title section is opened, I want you to hit the ‘Generate Ideas’ button. This allows Jarvis to whip up unique titles on its own, and then you can select the one that you find the most interesting.
Pro Tip: Feed Jarvis your keyword and two other related keywords in the ‘Keywords (optional)’ field, then sit back and watch as he creates titles and content centred around them.
Step 5: Optimise the H1 heading using Outranking.io
Now that you have a fantastic title, we want to find a way for it to rank well in the SERPs. Jarvis will most times come up with titles that are already SEO-optimised but let’s compare it to what our competitors use and see if there is any room for improvement.
Let’s switch the tabs and go to outranking.io. Once you are in the SERP editor, navigate to Instructions > Step 1: Create a meta title > See title ideas. Alternatively, you can go to the ‘Title’ section on the right side of the document.
For example, the title I selected in conversion.ai for my topic was ‘The Impacts of Bad UX Design, and How to Avoid it’. This is a pretty attractive title that will get readers to click on the blog post. And, it also had my keyword ‘bad ux design’ in it, which means this title is SEO optimised without looking like I stuffed it with my keyword.
But, I would still look at what titles my competitors are using and what is working out for them. According to outranking’s analysis, many top-ranking websites are using the word ‘example’ in their title, making sense as visitors would also like to see some lousy UX design example.
Therefore, I went ahead with ’10 Bad UX Design Examples and How To Improve Them’.
Pro Tip: Use titles that attract your reader’s attention and encourages them to click on your link and read more. This will help your content rank better in search results.
Step 6: Use Conversion.ai to create a blog introduction
Once you have selected the title, head back to conversion.ai and on the long-form assistant’s last step, which is the intro paragraph.
All you have to do here is hit Generate and let Jarvis come up with some great introduction paragraph ideas.
Pro Tip: Select the intro paragraph that follows the AIDA framework, which would grab your reader’s attention, hook them in, induce desire and spurs them on to read till the end.
Step 7: Create an outline
At this step, I usually find myself at a crossroads when deciding which tool to use for creating an outline. Hence, I combine both the tools with the majority of section headings coming from conversion.ai.
I would first use conversion.ai’s ‘Blog Post Outline’ template to develop a general outline of the document and then cross-reference it with my competitors using outranking.
How to create an outline in Conversion.ai?
It is pretty simple to create an outline in conversion.ai. Head over to the Blog Post Outline template in the app and type your optimised title from step 5 in the Blog post title/topic field.
Pro Tip: Experiment with the tone of voice as you may get some fantastic outlines that way. I usually go for ‘Professional’ tone of voice.
This is what I got for my topic. And, I decided to go for the one marked in the image below.
This outline looks good and covers all the sections that I should include in my content. The only thing left is to cross-reference them to what my competitors are using and finalise the sections.
How to create an outline in outranking.io?
The process isn’t that simple when you are looking to create an outline in outranking. Head over to Instructions > Step 7: Create Sections > See section ideas to create an outline. Alternatively, you can select sections from the sidebar on the right side.
Outranking does an excellent job of creating outlines from the top results, but sometimes they can be all over the place. Instead, you can switch tabs and go to ‘Sections from SERP’, through which you can browse and analyse what outlines websites on top of the search results are using.
In the image below, you can see what section headings my competitors are using, and it solidifies my outline from conversion.ai.
Pro Tip: Never rush when creating an outline for your website content. Make sure that your section heading has some of the related keywords. This will allow your content to rank for more than one keyword at a time.
Step 8: Use Conversion.ai and start writing
Alright, now we are onto the most time-consuming part – WRITING! Remember the time where you use to write essays or research papers, and it would take days to come up with 2000-3000 words, not anymore! With Jarvis on your side, you will never have writer’s block, and you can crank out content in mere hours and a well-written 3000-word post in a day.
Right then, first, paste your content outline into the long-form editor and switch to Power Mode.
Next, you want to convert your outline titles to heading tags, specifically H2 tags. Adding heading tags is especially important as it gives structure to your content and makes it easier for the reader.
To convert any text to a heading, highlight the text and once the small menu pops up, convert the text into the appropriate heading.
For my example, I will be creating the outline titles into H2 tags.
Pro Tip: You shouldn’t settle for a standard search result. Put your best foot forward with rich snippets from the get-go! Writing short snippets of text and using heading tags will give you that professional edge when it comes to SEO on Google.
You’re the expert, so I can’t help you in writing about your topic. But, fret not, I’m going to tell you a few tricks that will make your writing process more efficient and effective.
Tip #1: Master the use of ## and *** operators/shortcodes in long-form editor
Within the long-form editor, Jarvis will analyse your title, content description, keywords and previous 600 characters when you hit the compose button.
To help him write content that resonates with your heading, use ## shortcode before the heading text.
For example – ##What is bad UX design and how it happens
Use *** shortcode to restrict Jarvis from analysing the characters above. This will also help prevent Jarvis from writing duplicate content.
What is bad UX design and how it happens
Tip #2 – Write a bit of content yourself to give Jarvis some direction before hitting Compose button
Just as you need an outline to know what to write about, in that exact way, Jarvis writes better if you can provide him with a bit of content.
For instance, instead of hitting the compose button right after the heading, I would write at least 5 – 10 words directing Jarvis what and how it needs to write.
Tip #3 – Use medium as your output length
Throughout my testing and writing content with Jarvis, I realised that the optimum output length is Medium and sometimes small. Why? Because Jarvis tends to run off-topic and letting it write more will result in a lot of duplicate or off-topic content.
Tip #4 – Use content improver
Often, when I start to write, I keep on writing, and that compose button gets out of my peripheral vision. And, to tell you the truth, my writing is not good at all. Hence, I run the text I have written through the content improver.
The above text is what I wrote and below is the exact text run through the content improver. Tell me in the comments which ones was better.
“A lot of times when I start to write, the compose button gets out of my peripheral vision. As a result, it becomes difficult for me to make sure that what I am writing is good and makes sense. Hence, before submitting anything on this blog post or any other posts in general; I run the text through content improver which ensures everything flows well together and is without errors.”
Tip #5 – Do not rely on Jarvis to write accurate facts
Jarvis is an AI, and it has been trained till 2019, so it would not spit out factually correct information. Jarvis will often crank out some placeholder information that will not make any sense at all.
Hence, you must read and double-check the facts in the content that Jarvis has written.
Tip #6 – Jarvis is just your writing assistant
Understand this, Jarvis is an AI that was created to help people like you and me write and get rid of writer’s block. It was not designed to write full fledge 3000-5000 word articles on its own.
Every AI tool needs a bit of human intervention, and Jarvis works best when you are sitting in the passenger seat, giving it constant reminders of where to turn and where to slow down. Don’t let it drive on its own, or you may get a speeding ticket ;).
Step 9: Constantly use related keywords from Outranking.io
Are you feeling that tingling in your fingertips? Just read these two more steps, and you can start writing after that. I’ll make it snappy.
When you write content using Jarvis, use related keywords from outranking and feed them into the keywords field in conversion’s long-form editor. You can repeat this process for every section you write. But there is no guarantee that Jarvis will incorporate them into the output it gives.
Pro Tip: Your keywords should be incorporated naturally in your content. It shouldn’t feel like you are stuffing your content with them. Google is very smart, and it can figure out if you are keyword stuffing.
Step 10: Paste the content in Outranking.io and optimise the content even further
Now that you have written all the content with the help of Jarvis, it is time to copy it all and paste it into outranking’s content editor. In there, you can add images/visuals, link to external resources, make internal links and see what SEO score you get. Anything above 70 is good, and you should be proud of yourself.
Step 11: Upload the content
At the final step, all that’s left is to format the content in your preferred CMS, proofreading and uploading. I use WordPress to write and publish my content; you can use whatever platform you feel comfortable with.
If you’re looking for a way to take your content writing skills up a notch and get better results, then you should consider using the services of Outranking.io and Conversion.ai.
I’ve found these tools helpful in my own business because they help me create SEO optimised content that is guaranteed to convert visitors into customers.
Now that we’ve covered how to create SEO optimised content using conversion.ai and outranking.io, it’s time to take action. It’s never too late to start getting traffic through great copywriting – so get started today by following the above steps!
I hope you’ve enjoyed the content in this post and learned a few things to help your business grow. If so, tell me your success story with Jarvis and outranking in the comments below!